Course Progress:
15
Lesson #5
Basics optimization & UX design
Learn the fundamentals of website optimization and UX design to create user-friendly and high-performing websites.
8:22
Lesson #6
SEO techniques for improving rankings
Explore effective SEO techniques to enhance organic search rankings, including keyword research, on-page optimization.
5:22
Lesson #7
PPC advertising & its role in SEM
Discover the role of pay-per-click (PPC) advertising in search engine marketing (SEM) and its effectiveness.
3:20
Lesson #8
Keyword research and targeting
Learn how to conduct keyword research and effectively target keywords to optimize SEM campaigns.
4:29
Lesson #9
Introduction to major social media platforms
Get introduced to major social media platforms like Facebook, Instagram, and Twitter, learning their features.
3:29
Lesson #10
Creating engaging social media content
Learn to create compelling social media content and effectively manage an active presence to engage.
3:29
Lesson #11
Social media advertising and targeting options
Explore social media advertising and the various targeting options available to reach specific audiences.
10:22
Lesson #12
Best practices for email marketing
Discover best practices for creating and executing successful email marketing campaigns, including list building.
10:22
Lesson #13
Building subscriber lists
Learn strategies for building and maintaining valuable subscriber lists to maximize the effectiveness.
10:22
Lesson #14
Introduction to analytics tools
Get introduced to web analytics tools like Google Analytics, learning how to track website performance and user behavior.
6:29
Lesson #15
Key Metrics
Explore essential metrics for tracking website performance and user behavior, including traffic sources.
3:20